BSW were established in 1962 and over the 50 years steadily grown into a leading central heating and maintenance company in Sussex, Surrey, Kent and London.

MARSH were asked to develop the BSW brand. The text element had already been developed, so we created the flame graphic to complement the 3 areas that BSW cover, Central Heating, Building Services and Renewable Energy.

The end result was strong and clean, giving the company a new fresh look for their 50th anniversary and giving them a more friendly approachable face for both businesses and the public.